McDonald’s UK has launched a campaign for its Chicken Legend range that positions the quality chicken burger as a reward that we all need and deserve sometimes.
Advertising Agency: Leo Burnett, London, UK
Creative Director: Pete Heyes
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Art Director: Cassandra Jamcotchian
Copywriter: Hayley Power
Board Account Director: David Byrne
Account Director: Jessica Lyons
Account Manager: Charlotte Jackman
Account Executive: Gracie Smith
Agency Producer: Javre Dow
Director / Production Company: Andy McLeod / Rattling Stick
Producer: Stuart Bentham
Editor: Eve Ashwell / The Assembly Rooms
Post Production: MPC
Sound Design: Parv / Wave
DOP: Stuart Graham
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