McDonald’s UK has launched a campaign for its Chicken Legend range that positions the quality chicken burger as a reward that we all need and deserve sometimes.

Advertising Agency: Leo Burnett, London, UK

Creative Director: Pete Heyes

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Art Director: Cassandra Jamcotchian

Copywriter: Hayley Power

Board Account Director: David Byrne

Account Director: Jessica Lyons

Account Manager: Charlotte Jackman

Account Executive: Gracie Smith

Agency Producer: Javre Dow

Director / Production Company: Andy McLeod / Rattling Stick

Producer: Stuart Bentham

Editor: Eve Ashwell / The Assembly Rooms

Post Production: MPC

Sound Design: Parv / Wave

DOP: Stuart Graham

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