McDonald’s UK has launched a campaign for its Chicken Legend range that positions the quality chicken burger as a reward that we all need and deserve sometimes.

Advertising Agency: Leo Burnett, London, UK


Creative Director: Pete Heyes


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Art Director: Cassandra Jamcotchian


Copywriter: Hayley Power


Board Account Director: David Byrne


Account Director: Jessica Lyons


Account Manager: Charlotte Jackman


Account Executive: Gracie Smith


Agency Producer: Javre Dow


Director / Production Company: Andy McLeod / Rattling Stick


Producer: Stuart Bentham


Editor: Eve Ashwell / The Assembly Rooms


Post Production: MPC


Sound Design: Parv / Wave


DOP: Stuart Graham

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